‘We have been using KPS Digital Marketing since Jan 2017 and we have seen a greatly increased engagement level on our Facebook pages and they have started to get traction with our Twitter pages also. So far I would fully recommend KPS for running your social media”
- Tristan Bruce, Sales Director
Results Snapshot (Month 1 & 2, to be continued)
📊 3 warm leads generated in Month 1 >>> 4 in Month 2
📊 48,886 targeted Facebook users reached in Month 1 >>> 110,808 in Month 2
📊 1,519 Facebook comments, shares & reactions in Month 1 >>> 6,071 in Month 2
Customer
Pro XL is an international brand of world class automotive refinishing products created by the Capella Solutions Group.
Challenge
The Challenge this customer had was encouraging Auto Body Shops to choose their brand of refinishing products from distributors in a very crowded market.
The customer’s key objectives were to increase brand awareness and brand advocates within outlined target markets.
Journey
Following a meeting with the Sales Director and Managing Director of the company, KPS developed a comprehensive Digital Marketing Action Plan which incorporated strategy development, social media marketing management, paid Facebook advertising, and content creation & management.
Within the first 2 months of executing the strategies, we have achieved some great results for this customer. Our highly targeted approach means we are not only driving brand awareness and customer advocates; we are also building a highly engaged and targeted community which will enable us to scale up these results each month.
Results
Brand advocacy and brand awareness were top of the list when it came to the results this client wanted to achieve. Within the first 2 months, we have helped Pro XL achieve some, great results based on their objectives.
They now regularly have Auto Body Shops sharing their love for the brand on social media (see examples below).
📊3 warm leads generated in Month 1 >>> 4 in Month 2
📊48,886 targeted Facebook users reached in Month 1 >>> 110,808 in Month 2
📊1,519 Facebook comments, shares & reactions in Month 1 >>> 6,071 in Month 2
#Audi #TTs wheel refurbished and done with original matt finish @AudiUK @audicarfans @audisport pic.twitter.com/SRlGoGinQN
— Storey’s ARC Ltd (@StoreysArc) March 6, 2017
Another great textured bumper repair using colour and texture from @ProXL_UK #accidentrepairs #alloywheels #refurb #uk #bodyshop #jbsmart pic.twitter.com/Q4J5Itavc0
— J B SMART (@thesmartrepair) March 6, 2017